What is a LinkedIn Audit or Profile Roast?
If you’ve ever roasted a marshmallow, you know that marshmallows start out perfectly perfect white poofs of sugar. But when carefully roasted they please different palettes. Some people like them golden brown and others burnt to a crisp.
You are like a marshmallow. Perfect just as you are.
However, to effectively optimize your LinkedIn profile, you need to be able to communicate your perfection to your ideal audience. With my LinkedIn profile roast, I’ll take your profile — your marshmallow — and roast it to please the palette of your target LinkedIn audience.
In approximately of 5 minutes of live recorded video, I will go over each section of your profile and provide you with an overarching assessment followed by 5 to 10 pieces of strategic and actionable tips to guide you to get the most from your profile.
So, get out a pencil and take notes. Just kidding. I’ll send you my notes in a single page PDF report, in addition to a link to your video.
Who doesn't love a FREEBIE!!!
Once a month I offer 3 to 5 public roasts to members of the Digital Nomad Girls Community or anyone woman who is ready for a career change. Complete my Typeform questionnaire to get on my waiting list. First come first serve. Must be willing to have your roast shared on my LinkedIn feed.
Are you in a rush or do you want your roast kept private?
Once per week I record private roasts with my actionable tips shared directly with you via a private video link and a single page LinkedIn Actionable Tips PDF report. If you are a do-it-yourselfer or simply can’t afford a personalized profile rewrite, this is an awesome way to high value from my experienced feedback, fast and for the cost of free minimum shipping on Amazon.
$30 per roast
Complete my Typeform questionnaire and I will follow up with scheduling and payment details.
You need to know how to write a resume…
If only resumes could write themselves, you wouldn’t need to waste your time reading a book. But they don’t, and you do. Except that this book is not a waste of time.
This book follows the idea that one way to conduct a successful job search is to position yourself like a product or business with a future employer as your customer.
If you need a solid book on resume writing tips, buy this book.
Why You Should Read This Book:
The key advice or resume writing tip of the book (and I concur) is to primarily target your resume to ONE job, even if you can do multiple. As Martin says, “No one needs a human swiss army knife,” which is a headline I’ve unfortunately seen on a job seeker’s LinkedIn profile. Don’t be that job seeker. Read this book!
The author’s main intention is to provide you both clarity and a proven box of tools in your quest for your next (or first) job. He believes that as the most financially impactful document in your life, the biggest investment in your future is, in fact, your resume. Indeed, your resume will influence the job you get, and the job you get will contribute to your long-term income potential, so his claim is not so far fetched.
If you need help to find the best resume writing format and understand how to craft and follow your resume objective, this book is an excellent resource. When you finish the book you will be confident you know how to make a resume.
Yate, Martin. Knock ‘Em Dead Resumes: A Killer Resume Gets MORE Job Interviews!12th ed., Adams Media Corporation, 2016.
Why this book and not another?
This book is overall relevant, actionable and practical.
The techniques and resume writing tips shared are a mix of standard resume writing wisdom and over 40 years of resume writing experience, accented by powerful explanations and exercises help you to focus your resume objective and build a resume that stands out or “Knocks ’em Dead!”
- If you carefully follow Martin’s advice and strategically implement it in your job search and to create your resume, you will learn a valuable life-long skill.
- If you need a resume writing template, he provides multiple versions and styles. You won’t go wrong following one of his resume writing templates.
- If you need resume writing examples from various periods in your career or for a career in transition you will find what you need. Martin provides resume writing examples from many different career choices and periods.
- If you want answers to questions like what is the best “resume objective” and what is the best “resume writing format?” the book will deliver.
Originally published in 1988, completely revised in 2008, be sure to find the most recent version, so that you have the up-to-date and current information (this is a review of the 12th edition from 2016). Resume writing is a rapidly changing field and picking up a decade old book will not serve your goals.
LinkedIn: The Newest of Resume Skills
In today’s market, your resume skills need also to include writing an impactful LinkedIn profile.
And while I didn’t come across any errors or bad advice in the book, the only place I’d offer a critique is the author’s description of LinkedIn and how it is changing the face of the resume and the job search.
We will agree to disagree on the use of the 1st person versus the 3rd person in your LinkedIn profile. I appreciate and see daily the impact of 1st person LinkedIn profiles.
They are conversational and persuasive; when I read a profile written in the first person, I feel like I know the person.
That said for the purpose of optimizing one’s LinkedIn profile if you follow Martin’s advice you won’t go wrong.
Expert Advice: Resume Writing Services
As a resume writing instruction book, Knock Em Dead Resumes is a solid authority. You might read other material regarding how to style your content or discussing the use of 1st or 3rd person, but overall you cannot go wrong with Knock ‘Em Dead Resumes.
Martin is the CEO and Owner of Knock ‘Em Dead Resume Writing & Career Coaching Services. He runs his own Resume Writing Service as a certified professional resume writer and a New York Times bestselling author. So it shouldn’t be surprising that the book is comprehensive walking the job seeker through all aspects of job targeting and resume creation.
He’ll have you identify problems to solve related your target job, filling out a thorough questionnaire and worksheet that have you outline all pertinent resume content.
He’ll then walk you through creating a professional brand, identify your transferable skills and professional values and then figure out how to demonstrate your mastery. The book provides lists/examples and guides you through the process of putting it all together.
He provides insights and advice into techniques that are likely to bring you the most success. We are in agreement that a combination style resume is best in today’s job market (over purely functional or purely chronological).
He also provides a questionnaire and template that I highly recommend, the closest thing I’ve seen to practically sharing all his secrets as a resume writer.
One of the best tools in the book is a basic template to collect required info and pieces into a document (master resume) that you can later use cut and paste into your chosen resume template.
Who Will Benefit Most from the Resume Writing Tips in this Book?
The book is written primarily for those following a traditional career path but covers techniques to help those in job transition.
Sample resumes included are for:
If this is your first resume or you haven’t written a resume in
As an experienced and successful resume writer, I will endorse an investment in this book and tell you that tossing $$ at an online resume mill is a simple waste of time.
Why? This book walks you through your work history, Martin asks you tough questions, he makes you do the work and the associated research to accurately target your resume. He provides the support and effective formats for different types of work and situations.
That said, hiring a strategic resume writer can be immensely useful, just be make sure to hire someone like Martin or me, who takes the time to walk you through all the steps in this book (or their own process) and then also provides you the value of their guidance and experience.
Again: Don’t Waste Money On a Resume Mill
Resume writing is not easy nor should it be. If you want a job you love, you need to invest some time and effort in your resume and your job search.
A $150 resume writer might spend one or two hours organizing your work experience, writing a summary and tossing in a handful of “action” verbs to make you sound fabulous, but in this amount of time, it is highly unlikely that they will create a compelling resume.
Indeed, they will follow your guidance, and if you don’t yet know your own weakness, or if you have not yet taken the time to target your job search appropriately, your resume will still fall flat.
A better option? Learn how to do it yourself.
Read it, follow Martin’s instructions and take a few weeks or a month to carefully and strategically write your resume.
Tell me the best resume book you've read?
Alison has interviewed, hired and coached 100s of employees. With over 20+ years progressive experience in hiring, training, interviewing and staff development, she knows how to maximize your resume and LinkedIn profile to engage your target audience.
On LinkedIn since 2005, she’s watched the network grow and influence the field of resume writing and the overall career search process. Want a LinkedIn geek? You’ve got one in Alison.
Today, Alison, focus on the writing of resumes and LinkedIn profiles, guiding and coaching her clients towards work they love.
Alison Rakoto is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. Of
From location independent digital nomads to stay-at-home parents and experienced professionals ready to find freedom as consultants, the desire to rid ourselves of the corporate rat race is a common theme. I grew up in a Freelancer household — my dad quit his 9 to 5 job when I was 4 to become a freelance illustrator.
And yet, it took me until I moved overseas to consider the possibility for myself. And honestly, if I’d never met Leah of the Freelance to Freedom Project, I am not sure if I would have taken the jump.
A quest for happiness and a release from the 9 to 5 is a crucial motivator to turn “freelance.” And, stress is the main reason new freelancers give-up. Fear, anxiety, and an inability to find adequate clients or sufficient secure income is a critical reason that new freelancers return to an office job.
So how do you avoid stress as a freelancer and find success? Due to the wide variety of freelance and consultant positions and diverse individuals who fill these roles, there is not one magic answer. That said all freelancers and consultants can benefit from mastering and paying attention to the following nine subject areas.
8) Accepting Failure
As an experienced and successful Freelancer who works with a diverse clientele, in this article, I share with you not only why these nine subjects yield actionable tips for success, I also share some of my favorite groups, classes, and resources, to help you, whatever your niche, on your path to freedom.
If you take a quick survey of “successful” versus “failed” freelancers and consultants, one of the first things you will notice is that the successful freelancers precisely focus their offerings and target a specific audience.
Many failed freelancers try to offer 50 different services in a desperate attempt to snag a client. Don’t be that freelancer. If you try to be everybody to everyone you will crash and burn.
People hire relationships; people hire for specific needs. They need to know the moment they come across your LinkedIn profile, your Website or your Upwork page that your skills match their needs.
If I search “web designer” under people on LinkedIn, I pull up over 465,000 profiles. This doesn’t mean you cannot be successful as a web designer, but it does mean you need to find your market and excel at meeting the demands of YOUR market.
If I want a Divi website, don’t sell me custom-coded.
If I wish to have a site built on WordPress, don’t sell me Squarespace.
If you want happy and repeat customers, you must accurately represent your skills and your offers.
And then find reliable referral partners to send potential clients whose problems do not align with your solutions.
The best way to build repeat clients and your own word-of-mouth income stream is by knocking-the-socks off of your clients and you can only do this if you define and focus, set your sights on becoming an expert.
Success Lesson 1: Define your offer and your specialty. Focusing your business goals on a particular audience will make it easier for you to find success and to earn repeat clients, as well as, word of mouth referrals. Set goals in line with your experience level and appropriate to your skills set, income goals and resources.
2) Design your processes:
You’ve got experience, you’ve settled on your offer, built a website and written up a LinkedIn profile.
How are you going to get a client and what will you do once you HAVE a client?
A key reason for freelance failure is a lack of processes and organization during the client onboarding process that results in stress, confused expectations and even failed projects. Before following the procedures outlined in “Stress Less & Impress,” within the Freelance to Freedom School, I experienced scheduling stress because I couldn’t seem to control when my clients replied and returned materials. If you need processes, check out Leah’s freelancer school. You won’t be disappointed!
Finally, after refusing (and losing) a client, because he disappeared off the planet for over a week and then expected a rush job finished over Christmas, I sat myself down and followed the Freelance to Freedom Program’s “Stressless and Impress” Course. I followed the simple instructions for setting up an onboarding process and most importantly created a “How I work” document that I share with all new clients in a “Welcome Package.” Now, instead of clients being frustrated, and me stressing out from unexpected deadlines, my clients instead report back that they are thrilled with my responsiveness and turnaround time.
The other expectation management tool I now use as a result of my membership in the Freelance to Freedom School is a course titled “Consult Call Success.” I’ve found that starting all my client work with a short 15 to 20-minute call closes my sales and means that my clients and I start off our relationship with a clear understanding of expectations, again reducing stress and setting us up for success!
Success Lesson 2: Processes, processes, processes: follow a plan and manage expectations through well-designed processes. If you define and focus your offer, it is almost natural to then set-up the associated processes. This planning assures your success not only because it improves your client relationships, but also because it means that you save time and reduce your anxiety, by establishing easy to follow and consistent procedures. As Leah says: “Stress less and Impress!”
3) Find an Online Community:
In our quest for freedom, many freelancers often find themselves surprised to discover that they hate being alone or that they suddenly feel cut off from society. Working from home means no more “water cooler chat,” and no more “popping over” to a coworker’s cubicle to get their feedback or toss around ideas.
The solution? Find a group or several of likeminded Freelancers. My saving grace has been the support and friendship that I’ve found with the Digital Nomad Girls (and now the Inner Circle) and the Freelance to Freedom Project (and the school).
Facebook groups are a dime a dozen, and I’ve joined my fair share of duds, but the groups where I’ve found value are real keepers. Not only do I find them a lifesaver when it comes to practical business advice, but I’ve made both colleagues and friends, and I’ve found clients.
Success Lesson 3: Find a Community. Depending on your demographic and industry, I’d search Facebook groups and Google to identify that right community for you. You might need to start out by joining five groups or even ten.
Jump in and introduce yourself and then interact with a few posts, you’ll be able to tell reasonably swiftly if you’ve found a group of that will support you. If the group is a dud, drop it and find another. And, if you can’t find a community you like, build your own. Leah’s got a class for that too: Create Your Own FB Group!
As I mentioned in #2, to avoid stress and find the success you seek, setting up processes and managing expectations is crucial. From the beginning I cannot overemphasize the value of investing a little time and if necessary money into applications, memberships, and resources that allow you to automate, scale and manage your business like a pro.
Some of my favorite applications work fine using the free versions, such as Trello for goals, editorial calendar, project management, and tasks or AND CO for client management including proposals, contracts, billing, and expenses. Whereas others I’ve found work best if I invest in the paid versions, like Zapier, G Suite, LinkedIn, and Grammarly. (G Suite is INDISPENSABLE. Get yourself a business email, nothing shouts amateur like a personal email, especial Hotmail, Comcast or even AOL.)
Similarly, I’ve found that investing in lifetime memberships or continual access to certain groups or platforms more than pays for itself and in fact contributes to my longterm financial success and growth. My total expenses on a monthly basis for memberships and business applications is around $200. This used to freak me out, but now I realize that if I am paying for something, it is because I’ve received a service I value and that I’ve invested in myself and my business.
Success Lesson 4: Find the applications, groups or resources that will support your success and invest in them. If you want your clients to value your work, then you need to appreciate yourself. Your happiness and success are worth the investment in the tools and the communities that will support you on your journey.
One of the most common questions I see in Freelancer groups is “how do I stay on task?” The first step towards staying on task takes us back to lesson one: plan and focus, but even then, it’s easy to get side-tracked, procrastinate, over or under-whelm yourself on your way to success.
For me, I’ve found three golden tickets to accountability success. The first is long-term planning — assessing where I’ve been and where I am going — I need to have a plan if I am going to have a schedule. I need to have measurable goals if I am going to make progress.
After my planning, I’ve found that the best way to stay on track is through working with a voluntary accountability partner. Janice, The Career Introvert, and I met through the DNG group last November, we had overlapping interests and wanted to uplevel our game in 2018. We do daily check-ins and monthly goals setting. It’s been amazing to see the positive influence on my business! Accountability for the win!
Success Lesson 5: Be Accountable, you don’t have a boss to follow-up with you or co-workers to keep you on track, so figure out ahead of time how you will manage yourself. The days I miss my morning routine sometimes end-up near to total losses. For me and for you, real freedom ironically comes with an accountability plan!
This one is boring, but whether you abhor or adore spreadsheets if you don’t make a budget, you won’t have income goals or know your real expenses. And if you don’t have income goals or know your expenses, how will you know if you are a success or not?
Money in must be greater than money out…
Regardless of your geographic location or your status as a nomad or a local freelancer, you’ve got expenses, and you’ve got to
The good news is that there are dozens of finance and CRM apps. Hop into your favorite community group and ask what your peers love (or hate) to find something that works for you.
Success Lesson 6: Set-up your financial success with a budget and income goals. Do this from day one, and it will become a habit. Do this from day one, and you won’t get any nasty surprises, from the tax guy to your banker. Do this from day one, and you will be better positioned to charge what you are worth, and you will know better than to take work that won’t keep your lights on.
When I decided to become a freelancer, I realized that the reason I never loved the 9 to 5, is because I grew up in a freelancer household. As I mentioned earlier, my father is an artist and worked as a successful freelance illustrator for 40+ years.
His ticket to success? A morning routine, accountability, focus, and self-care. Every night before bed he wrote out a to-do list for the following day so that he could sleep peacefully. In the morning, he got up, ate breakfast, took care of his animals, drank a few cups of coffee and then went to work. Every hour or so he would break to refresh his coffee and talk to the cat (or me or my mom).
He listened to talk radio and always stopped a 1 PM for lunch. After lunch he took a walk and then he went back to work. He did on occasion work evenings to finish projects, but he always stopped for dinner and regularly put me to bed. He never worked on holidays and rarely on the weekend.
I’ve found that I too do my best work when I’ve had a break. When I really need to focus, I’ll do a Pomodoro session. Once every two weeks, I meet a group of girlfriends for coffee, and I start my day with yoga. I find some of my best ideas and solutions come when I am running, and so that is also part of my self-care routine.
Success Lesson 7: Self-care is crucial to freelance success. If you work 24/7 without proper breaks for real food, exercise, leisure or socializing the only thing you will accomplish is burnout. Determine what you need to do to take care of yourself and make it part of your calendar and your accountability plan. If you don’t take care of yourself, who will do your work?
All the steps leading up to #7 will make it easier for you to focus on self-care. In fact, planning, investing, budgeting, and accountability are all part of successful freelancing. You need a plan and clear expectations not only for your clients but also for yourself!
Don’t worry, I don’t mean outright failure as a freelancer, but rather the ability to accept that at times on your journey you will likely fail. Sometimes big, sometimes small. And then you will learn, and reassess, and come out stronger and wiser. Failure isn’t a weird thing, it is a perfectly natural thing.
When I first started my Freelance journey in 2013, I’d just left a 60+ hour-per-week job that I loved, with status, so I could move overseas. My superpower is writing, specifically, strategic writing. Throughout my career, I’ve written myself into employment and promotions. I’ve helped friends and peers with their resumes for years. And so, I knew that I could sell my skills as a writer, but my biggest block was a fear of failure.
Success Lesson 8: Accepting failure and learning what will work for you may be a multi-step process. Don’t give up when you fail, instead, take the time to reassess and determine what will work best for you. Set goals, but don’t throw in the towel when you find you need to readjust.
It took me several years of freelancing and working on a vast array of projects, before finally joining the Freelance to Freedom Project and realizing that success and fulfillment for me, meant sitting down and focusing purely on strategic writing for people searching for a fulfilling career.
I let go of my desire to just “be a writer” and instead concentrate on what excites me and gives me a feeling of satisfaction. Since that moment, I’ve come to understand that failure is part of the learning experience and that redefining and setting new goals is part of the process.
This might be last on my list, but folks, it does not diminish the importance of relationship building — otherwise known as marketing and networking. Or Every day I see freelancers setup websites or write generic LinkedIn profiles, and then sit back and wait for people to come to them like flies to honey.
But, honey, that is not how it works! People buy relationships. You need to get out there and network, engage, market, send cold emails, make cold calls. Your website or LinkedIn profile is your digital calling card and sales page, but you need to get out there and write proposals, talk to people, and apply for jobs. If you don’t interact — how will anyone find you?
Provide value. Be personal. Ask. Share.
“Alison, can I give you a hand with your website design?
“Tom, can I give you a hand with your customer service?
Make sure that your LinkedIn profile, and if you have one, your website tell people what you do and that they have a clear call-to-action. Make sure that you target everything to a precise audience.
If you don’t know how to do this then take my LinkedIn Success Masterclass at the Freelance to Freedom School.
Success Lesson 9: Build real relationships. Network. Market. Market. Market. Differentiate. Show your value. Engage. Provide Value.
Ready to be a Success?
What do you think of these 9 Actionable tips? Do you see how each tip is interconnected? Do you understand that you need more than an idea or an experience to achieve success as a freelancer? You can, and you will find success on your journey to freedom, but first, you must focus, set up your processes, build your community, invest in your business, be accountable, budget, manage your self-care, accept failure and last but not least, build relationships to market your wares!
What is your experience with freelance success? Where do you need help? Share in the comments and share this article to help your fellow freelancers!
Disclosure: Some of the links in this post are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission.
🚙 Family car or 🏎 race car?
🚜 Tractor or high-speed train?
What is your performance profile?
When you commit to a vehicle you consider it’s performance profile: what features and levels of reliability do you need in a car?
That yellow corvette might be gorgeous, but if you’ve got two kids, two dogs, and a mountain road to tackle, you’ll buy the Subaru Outback.
You might get a thrill from riding a high-speed train, but if you’ve got a field of wheat to harvest, you’ll buy a tractor.
Employers do the same thing: what are the skills and personality of their ideal employee and how do you measure up?
Don’t make your resume look like a Corvette if your ideal boss needs a Honda Civic. In the working world, reliability and practical features bring more value than pomp and circumstance.
Employers need to be able to imagine you solving problems and getting the work done.
Are you overqualified? Talk about your core skills and motivations. Demonstrate that you understand the job description and what is required to accomplish the tasks at hand successfully.
It is rare to expect a Corvette to do the work of a Honda Civic, so create an ideal performance profile for the task at hand. Then make sure your resume and LinkedIn profile align with this performance profile.
Identify the right work and the right company. Get noticed. Get hired.
Who is on LinkedIn? Pretty much anyone who matters! Prof Scott Galloway @profgalloway
A Dynamic Personal Brand
LinkedIn is an invaluable relationship building tool and it is your platform as a professional to define and brand yourself. I like to call LinkedIn the “new resume,” but it is so much more than a resume. LinkedIn puts the power in your court — don’t let strangers from the crowd define you — take your professional profile into your own hands and define yourself.
LinkedIn is also a dynamic calling card. A one-stop shop to highlight your interests, demonstrate your expertise and leverage your contacts. If you do not want to bother with a personal website, LinkedIn is a perfect substitute. It is easy to update, easy to read and if you customize your URL, it is easy to share your profile.
Everyone from the CEO of Microsoft to recent graduates to your local foodie should be on LinkedIn. Whether you are an employee or a CEO, a business owner or a student, you need to be on LinkedIn.
11 Guaranteed Ways to Effectively Power-Up LinkedIn
Is your LinkedIn profile incomplete? Do you even have a profile? Or does one of the below statements sound like you?
- Why should I bother with LinkedIn? Who needs another social media profile?
- I copy and pasted my resume to LinkedIn, isn’t that good enough?
- My profile is complete, but how can I get the attention I need without sounding braggadocious?
- I hate how I look in pictures, do I really need to put up a profile picture?
Yes, you need to invest a bit of effort into your profile, but for many people, once you have a vision for your profile, all you need to do is to keep things up-to-date and to be consistent in your actions, and your network will grow in a positive direction. If you want to actively use LinkedIn to find leads or develop your reputation as an influencer, I will cover those steps in another article.
7 Different Reasons People are On LinkedIn:
- To find a new job or a first job.
- To find a job at the next level, a new challenge.
- To find freelance clients or B2B sales partners.
- To market their company’s services or products.
- To recruit new talent or place talent.
- To provide a human face and personal story behind a successful start-up or company.
- To grow their authority as an expert or influencer.
11 Key Steps
In this article, I discuss 11 key steps that are proven to maximize your LinkedIn profile and make your time on LinkedIn worth the investment.
Depending on your professional goals you may want to take your LinkedIn experience farther, but to build yourself a solid foundation start with these 11 steps.
- Identify your Target Audience (Define your purpose)
- Select a Profile Picture & Background Image
- Learn Basic Keyword SEO (Spying 101)
- Headline Optimization
- Write a Compelling Professional Summary
- Develop a Narrative (use your experience to support your goals)
- Maximize Skills & Endorsements
- Recommendations and Relationships
- Rich Media (Videos, PDFs, etc.)
- Extras: Education, Awards, Volunteer, Groups
- All-Star Rating
Optimize Your Presence on LinkedIn.
Snag that All-star rating!
Is your LinkedIn profile incomplete?
Are you afraid that your colleagues will think you are bragging if you list your accomplishments?
Do feel uncomfortable talking about what you do? Or what you want to do?
You are not alone.
LinkedIn @Work studies consistently find that only 35% of people feel comfortable talking about their professional achievements. And yet 87% of recruiters want to see an interesting summary on your profile!
If you are looking for proven and efficient tips to help you set-up or tidy-up and maintain an effective profile in less than an hour, this guide is for you. I’ll also let you know what you don’t need to do.
LinkedIn is more than a traditional resume that simply recounts your employment history in static form. LinkedIn is a dynamic space to promote what you can do or hope to do in the future. Use it to find clients, a new job or market your business.
LinkedIn is your personal branding platform.
The vital sections of your LinkedIn profile include the Photo, the Headline, a personalized URL and the Summary. Your experience, of course, supports these vital sections, as do your recommendations and skill endorsements.
LinkedIn is a very user-friendly and effective professional tool, but only if you use it correctly. Sure you can upload a video, but if it is a terrible video, why bother? Only take on what you can showcase effectively and efficiently. Setting up an All-star profile on LinkedIn does not have to be a huge time-sink!
Follow these simple tips, and you will be the owner of an efficient and complete LinkedIn profile.
BOOM! It’s almost like magic!
You do not need to hire a professional photographer, but your photo picture does need to be professional.
The first mistake is often to ignore the photo. We skip the picture, we upload an old photo, or we use something unprofessional. All three are a big “no-no.” That said, you don’t need to get hung up on getting the perfect photo — just get a photo that is professional and approachable.
Ideally, your face and nose should be looking slightly towards the center of the screen, so you appear friendly and approachable to viewers. If you are looking to the left (away), you may appear distant and closed off. A gentle or genuine smile or a simple neutral look is best. Avoid sultry or goofy (unless of course, those looks fit your industry). A selfie is okay, but it’s best if you can get a friend or family member to snap a headshot with a neutral background.
Do it now. Brush your hair. Apply some lip gloss (or not!). Put on a professional top. Snap-it. Crop-it. Post-it. Done.
This is where you create the job title you wish to have, not necessarily your current job, but what you want to do!
After your photo, the Headline is the second place people will look when perusing your LinkedIn profile and it is vital that your “headline” is clear and concise. This is your brand statement! It can also be a slogan if your business has one that is short and sweet. The headline is limited to 120 characters and optimized for 40 to 80 characters; unless you upload on mobile and then you can have a longer headline.
However, we will not start with how to write a headline, first, let’s work through your summary and experience, we will come back to this key component soon. I promise!
Your Personal URL
Many people don’t realize that LinkedIn provides the option to have a customized URL that you can then put on business cards, your resume, your website or your email signature. When you first create your profile you are assigned an URL that consists of your name and some random numbers and characters. Delete the characters and see if you can just validate the URL with your name. If you have a common name, this may not be possible. If this is the case, add an initial or try reversing the order of your first and last name. You can also add modifiers, such as “consultant” or your business name; however, don’t get too crazy, as it may not be possible or practical to revise your URL in the future!
How to personalize your URL:
- From your main Profile page select “edit your public profile.” Generally, this is found in the right column of your profile. Recently LinkedIn implemented numerous formatting changes, so if you don’t see it immediately, keep looking!
- Towards the right side of your “Public Profile,” you should see a box that says “Edit My Public Profile Link.”
- Click the Edit icon (pencil) next to your URL and edit away!
First person, active voice. At the most basic level, think of it as a classic 30-second elevator pitch: Who are you? What are you accomplished at doing? And what is your goal or offering? The summary can be longer than three or four sentences, but only add content that builds out these three concepts. Avoid writing about your past experiences and accomplishments in the summary. Your work history does this on its own.
The Professional Summary goal is to catch profile views and interest with the first 300 characters. You want your target audience to engage above the fold and click through to read your profile.
The summary should:
1) Clearly, and in moderate detail, state what you offer your audience;
2) Define your audience, make sure they know you are talking to them;
3) Tell your audience a bit about how you work and why you are great at what you do;
4) Offer up some of your unique personality and situation;
5) Indicate the action you’d like viewers to take: get in touch and how.
If you are a business owner, consultant or freelance provider, you can include your offerings in the summary, but take the time to ensure that what you share is an effective marketing pitch and not just a listing of skills or products. LinkedIn is a sales profile, so think of your summary as an opportunity to brand and sell yourself. If you are looking to change jobs or transition careers, use words and phrases that highlight your transferable skills. If you have a professional manifesto, start your summary with it!
Keywords & Key Phrases
Don’t be scared by keywords. It is easier than you think to optimize your own profile.
Keywords need to show up in your profile in several locations: your headline; your summary; your work experience; and, your skills. Before writing your profile or even simply cutting and pasting your experience from your resume, spend 10 to 20 minutes online building a keyword list that may be used by LinkedIn’s own Applicant Tracking Software (ATS) in your field.
Make two lists, one that is for job titles and a second for job skills. Start by using LinkedIn Job search to find 3 or 4 job postings that appeal to you. Next move to Google. Jot down at least 15 words and skill-set phrases that are prominent in these job descriptions. Now, rewrite your summary (and even your job title) using these keywords and phrases.
Writing a Headline
Now that you have your keywords, your job title, and you have written an effective summary, it is finally time to focus on your headline.
At the most basic your Headline can be your ideal job title. If you would like to add in a complimentary adjective, such as “accomplished” or “expert” go right ahead! This is not the place to be humble. If you are comfortable with words, feel free to be more creative, as long as the Headline remains searchable for your keywords and job title.
The most effective headlines answer the question of “who am I?” for your target audience by stating “I am an X that solves Y for Z.” This is why sentence headlines are effective, they tell people what you do mixing both action and accomplishment.
Smart and Dedicated Team Leader & Manager | I build Relationships, Teams and Make an Impact | Organizational Development
C-Level Executive Assistant | Personable, dynamic, and a trusted advisor to high-impact executive teams, facilitating operations and event management.
Technical Senior Manager | Software Engineering | Collaborative & Strategic | Innovative & Visionary
I generally recommend that individuals complete their job experience in a paragraph form only adding bullets to highlight key achievements or details. Formatting mistakes are a huge online eyesore and will not be to your benefit. Instead, type your experience in your favorite word-processing software. If you already have a well-constructed resume, don’t hesitate to cut and paste directly, but make sure you have included your keywords from the last section. Spell check it. Edit it. And then copy and paste to LinkedIn.
Don’t take too much time on this part. Unless the job was particularly high level or held for many years, 3 or 4 sentences generally suffices for each position. Later you can go back and fill out your experience. What is important today is that you GET IT DONE. Make sure you correctly type company names so that if the company has a logo uploaded, LinkedIn should automatically pull it into your profile. Be honest. If you are not, your coworkers and past employers will notice in a heartbeat!
If you are not currently employed this may negatively affect your profile rating and move a once “All-star” profile down to an “expert” level. If possible, figure out an honest way to add current experience. Do you volunteer every week? Are you a consultant? Do you run a side-business from home? If not, don’t dismay, this won’t prevent recruiters or hiring managers from finding your profile.
Education, Awards, Volunteer Work
Don’t leave these blank. But also don’t stress about listing every detail right away. To start, list your most significant points of education and maybe a few volunteer jobs or an award. If you have the time and the means, feel free to upload PDFs of any awards or diplomas and link them to your profile.
Everyone should have a minimum of 3 recommendations.
If you are actively job searching or networking, or you work as a consultant, make sure to request “recommendations” from former clients. Actually, everyone on LinkedIn should have asked for and given at least three recommendations. Think of three people you can ask for recommendations from today. Click on “Ask to be Recommended” and select both the position and the company. You can simply use the “autofill” text and hit send, but I prefer to take a few seconds and write a brief personal message. Say something nice about when you worked together and then suggest a few items that you would like the person to mention. Make sure to be both authentic and humble.
Let’s say Big Bird would like a recommendation from Elmo:
I have always enjoyed working with you at the Sesame Street Workshop. Would you please write me a recommendation for my mediation skills? For example: “Big Bird is very approachable and empathetic. He always knows the right thing to say and is the best when it comes to resolving disagreements.”
Thank you in advance for your help, please let me know if you have any questions.
Keep your recommendations fresh. As you finish projects or encounter former clients, make asking for recommendations into a habit. At the same time, don’t just ask any and everyone. Make sure that you had a good working relationship and that the individual will be able to genuinely recommend you! When you are done asking for recommendations, don’t forget to set-aside time another day to offer at least three recommendations to your own contacts. Networking is about relationships. We need to give too, not just take!
Make sure you have identified at least 10 skills. Don’t spend too much time on this part, but don’t ignore it either. Periodically take a look at your skills and endorsements. Make sure the skills that you value the most are listed first. If you find that skills that you don’t wish to advertise are more heavily ranked, delete them or move them to the end.
Join groups. There are groups that you should follow because of their content, consider these places both an opportunity to learn, but also to share your own knowledge and build out your image as an expert in your field. If you are unsure which groups to join, look at profiles of professionals who are similar to you and note the groups they have joined and the profiles that they follow. Avoid any discussions that could become heated or unprofessional.
Did you know you can upload a background image? I wouldn’t worry about this very much. Don’t waste hours looking for something just right. You can get away with simply uploading a clean white background or something attractive such as a city line or nice view. I use a 4:1 ratio or 2000×500 pixels to create my background images.
If you are in a design field or if you have a company logo that can be used to complement your profile this is the place to add it but keep in mind you should only add an image if it IMPROVES your overall profile. Avoid confusing people with overly personalized or clever background images.
Sometimes less is more. You don’t need a video or anything crazy for an All-star profile. However, you need to upload at least one document to your profile to earn an All-star rating.
You can upload creative media to various parts of your profile, but I don’t recommend this for everyone. Are you a musician? Then upload some video of your music. Are you an artist? Upload images of your work. Designer? Add something from your portfolio. If you are a teacher or in a technical field, say a Business Analyst or software engineer, you can add PDFs of certificates or awards.
Not everyone needs to be creative with their media. If you can do a video well and you are confident that it adds to your profile, then go for it, but don’t sweat this section. Just make sure you upload at least one document.
The following are networking steps to take as you have the time. Remember that at the base, LinkedIn is a networking platform. To really make use of your profile, you should spend some time each week on LinkedIn. If you are actively looking for a job or for new clients, I would spend a minimum of 20 minutes per day on LinkedIn.
What to do during these 20 minutes? Be active, so other people see you. Share an article valuable to other people in your field. Like a few interesting things shared by your peers. And, take a look at one section of your profile and make it your “Letter of the Day.” Make sure it is complete and error free.
Even if you are not actively searching for a job, I would schedule time into your calendar at the beginning and end of each week for LinkedIn. This way you have at least two touches and time to respond and think in-between to any comments or messages. Networking is relationship building over time, so be consistent.
LinkedIn WORDS OF WISDOM…
I generally do not recommend accepting friend requests from complete strangers. The strength of LinkedIn is really in knowing your contacts. I occasionally make an exception for recruiters or people that you meet (and admire) professionally online. Networking is about building real relationships, so use common sense and follow your gut!
Great work! Now you have a functional and effective LinkedIn profile. Please share your experiences below! If you have a question or need clarification, don’t hesitate to ask!
If you want an All-star rating, but still don’t have one, review your profile with a fine-tooth comb. Did you complete the skills section? Did you really fill out a complete work history? Do you have a title and a headline? Do you have a current position listed with no end date? Have you uploaded any media?
If you are having problems editing your profile or if the information will not update correctly, you may need to clear your browser history or contact LinkedIn. I once had an error in my profile that wouldn’t go away. I contacted support and they somehow “reset” my page. LinkedIn also has a help section that can walk you through the steps to edit your profile.
If you found yourself stumped by your keywords or content, don’t despair. Contact me!
I help people write effective and appropriate resumes and LinkedIn profiles every day!