Are you LinkedIn LOST? Let’s get you FOUND!

Are you LinkedIn LOST? Let’s get you FOUND!

When it comes to LinkedIn profile strategy are you LOST?

STOP ignoring LinkedIn, blaming the universe for your lack of clients, missed speaking opportunities or your dead-end job.

STOP declaring that the success of others must come from pure luck or because they are just better at marketing or they spend hours and hours on LinkedIn. They’re not.

 

LinkedIn is an amazing tool if you understand how it works. To make the most of LinkedIn you need to simplify and focus on results-driven strategy for your unique goals.

 

I see too many profiles that are LOST on their target audience:

  • Profiles that are UNFOCUSED like someone else’s prescription glasses.
  • Profiles that are cold and UNAPPROACHABLE like a Hollywood socialite;
  • Profiles that UNPROFESSIONAL like an half-finished science fair project;
  • Profiles that are AMAZING  but that still simply fail to target the RIGHT audience.

If you’ve got one or more of these issues, it’s no wonder LinkedIn doesn’t work for you or your business.

 

It drives me nuts when I see hard-working, and passionate folks like you put a valuable time investment into LinkedIn but miss the mark. The LinkedIn profile for a job seeker will not be the same as for a freelance writer nor will it be for someone seeking speaking gigs.

I know, I know, I know.

 

You are busy. 

You don’t have the time. 

And, you rewrote your profile just last week/month/year. 

Here is the thing —

LinkedIn done right will SAVE you time.

It will MAKE you money.

LinkedIn is an AWESOME tool.

If you are not getting results from LinkedIn, you are doing it wrong, and I can help.

So let me help you. 

With my LinkedIn Overhaul Strategy Today (LOST) you will suddenly see the light. You will be LinkedIn FOUND.

My offer:

 

I am promoting LOST (LinkedIn Overhaul & Strategy Today) to help passionate and smart freelancers, digital nomad women, and small businesses like you.

For the next seven days only, this package normally priced at $1750 will be available to the first ten takers for only $1000 US.

$1000 for Seven DAYS. One week.

On September 10th the cost will revert to the full price of $1750.

Get LinkedIn FOUND

 

You will get found with a LinkedIn profile overhaul plus networking strategy customized to your audience and personal LinkedIn goal.

  • Signup for LOST to get FOUND:
    – 4 Zoom video LinkedIn Strategy Coaching Sessions
    – I will audit your profile and show you where you are strong and where you are weak; you’ll learn how to make small changes for significant results.
    – I’ll guide you through choosing the right relationship building tools for your business, from InMails to Publishing, to Text Ads.
    – I’ll answer your questions and concerns.
    – I’ll draft a one-month custom LinkedIn engagement strategy to address your unique business goals for LinkedIn.
    – Your time commitment: 8 hours for one month (two hours per week).

Book now to reserve your spot. I schedule profile overhauls on a first-come-first-serve basis.

 

With my LinkedIn LOST Package you CAN:

This offer is a fantastic value and investment in your business for only two hours per week and 1-hour or less per week in the future, turn LinkedIn into a tool that converts clients and customers, grows your authority and builds relationships for your business.

  • Attract attention to your profile.
  • Hook your target audience.
  • Celebrate authentic relationships and your success!

As a professional resume writer, career strategist and LinkedIn GEEK, it KILLS me to see individuals discount their skills and experience, miss opportunities with silly mistakes, creating unfocused profiles that distract and mislead their ideal audience.

I want my clients to see real results and real SUCCESS.

Let me help you!

Let me be your LinkedIn Compass. Don’t be LOST.

If you haven’t already, sign up for your total LinkedIn Overhaul & Strategy Today!

Need a LinkedIn Profile Audit? Let Me Roast You!

Need a LinkedIn Profile Audit? Let Me Roast You!

What is a LinkedIn Audit or Profile Roast?

If you’ve ever roasted a marshmallow, you know that marshmallows start out perfectly perfect white poofs of sugar. But when carefully roasted they please different palettes. Some people like them golden brown and others burnt to a crisp.

You are like a marshmallow. Perfect just as you are.

However, to effectively optimize your LinkedIn profile, you need to be able to communicate your perfection to your ideal audience.  With my LinkedIn profile roast, I’ll take your profile — your marshmallow — and roast it to please the palette of your target LinkedIn audience.

In approximately of 5 minutes of live recorded video, I will go over each section of your profile and provide you with an overarching assessment followed by 5 to 10 pieces of strategic and actionable tips to guide you to get the most from your profile.  

So, get out a pencil and take notes. Just kidding. I’ll send you my notes in a single page PDF report, in addition to a link to your video.

Who doesn't love a FREEBIE!!!

Once a month I offer 3 to 5 public roasts to members of the Digital Nomad Girls Community or anyone woman who is ready for a career change. Complete my Typeform questionnaire to get on my waiting list. First come first serve. Must be willing to have your roast shared on my LinkedIn feed. 

Are you in a rush or do you want your roast kept private?

Once per week I record private roasts with my actionable tips shared directly with you via a private video link and a single page LinkedIn Actionable Tips PDF report. If you are a do-it-yourselfer or simply can’t afford a personalized profile rewrite, this is an awesome way to high value from my experienced feedback, fast and for the cost of free minimum shipping on Amazon.

$30 per roast

Complete my Typeform questionnaire and I will follow up with scheduling and payment details. 

Why you need a Vision Board and How to Create Yours

Why you need a Vision Board and How to Create Yours

Why create a vision board? Visual imagery is immensely powerful in helping us to visualize our dreams.

That sentence is a tad redundant and I wrote it that way on purpose. It’s one thing to have an idea in your head. It is yet another to start thinking about what that “idea” would look like put in action.

And yet another to put it on a Vision Board where you can not only see it but imagine it alongside your life goals. 

Once you can visualize an idea, think about what it means to you and how it is is a part of your life, you become closer to turning that dream into a reality. Many successful athletes visualize success before events.

Creating a vivid and detailed image or plan is, in fact, part of successful goal setting, because doing so requires you to think through the steps and understand what is required of you to achieve a particular goal.

What’s more, creating a Vision Board that you post in an area of your living or working space where you can see it daily further reinforces your goals and your ability to achieve them.

Seeing something daily is both an affirmation and a reminder of our goals.

The Form of Your Vision Board

Today you can create virtual or concrete vision boards. I prefer the practice of creating a concrete, tactile vision board, because for several reasons. One is just because it’s fun to cut and paste. Don’t we all wish sometimes we could return to the early days of primary school where glue sticks and not computers dominated our daily life? Similarly, it is all too easy to get caught up in “SERIOUS” goal setting and making plans for the future.

Life should be fun.

Life is good.

Life is beautiful.

Have a little fun!

On a more serious note, ahem, the act of physically cutting, pasting, and designing your board is therapeutic and a robust tool to help make your goals and dreams a reality.

The first time I made a vision board, it was in a seminar run by Career Services at my Alma Matter CU Boulder.

However, it wasn’t until I read the Gifts of Imperfection, by Brene Brown that I really began to realize the gift behind the creative work for any and all adults, in creating a Vision Board.

Vision Board Function:

  • Give your vision and goals clarity.
  • Highlight your values, needs, strengths, passions, inspiration, and your available resources.
  • A functional way to reaffirm your goals that you can come back to and “see” for inspiration.
  • To keep yourself on track and motivated.
  • Allow yourself to be playful or creative: find your passion and inspiration, have fun!
So, let’s do the work. Create a representation of your vision. Cultivate and embrace your creativity. Have fun. Enjoy your path.

Again, I like physical boards for the “creating” process and because they are easier to hang/display for future inspiration. If you make a digital one, print it off when you are finished and hang it in your work/living space.

Vision Board Warm-Up

Answer the following questions quickly. Blink responses. Gut answers. Don’t overthink! Just Go! Grab a pen and paper and answer the following as a warm-up:

  1. What makes me happy?
  2. What is a quote that I find inspiring?
  3. What is an affirmation I’d like to use to guide me?
  4. Who is someone (real or fictional) who inspires me?
  5. What are five words my co-workers/classmates would use to describe me?
  6. What are five words my boss would use to describe me?
  7. If I could do anything for work, what would it be?
  8. What are my five biggest strengths?
  9. What do I do for self-care right now? What can I add to this practice?
  10. What do I want to achieve professionally in the next year? Go back to work? Change my work? Create my own business? Other?
  11. How much time do I want to spend at work vs. not at work? What is my personal “work/life ratio” for feelings of happiness and success?
  12. What do I want to achieve in my personal life in the next year?
  13. What do I want to achieve for my health in the next year?
  14. Where do I want to be professionally in 3 to 5 years?
  15. How do I want to live?
  16. What does my dream workplace/office look like?
  17. What does my dream home look like? Or what makes a “home” for me?
  18. How do I envision my ideal relationships?
  19. What experiences do I want to have that I’ve yet to access?
  20. What is my definition of success?
 

Basic Supply List at Amazon (these are affiliate links) or your local Office Supply Store. 

 

  • Poster Board:  22” x 18” or 24” x 36” (60 cm x 90 cm): can be white, corrugated cardboard, plastic board, signboard, whatever you wish, as long as you can glue on it, write on it, and hang it on your wall!
  • Glue Sticks: (clear) or fast drying glue paste of your choice.
  • Colorful Markers: I like Sharpies for ease of use and because they write on just about anything (my toddler has tested this for me).
  • Pictures, quotes, etc. from Magazines, Journals or News Papers.
  • Images you print off from online.
  • Post-it Notes or note cards for handwritten quotes.
Supply Explanation: 

Find a big piece of paper, cork board or poster board. Minimum size (legal paper) but can be as big as you wish.

  • Unless you’ve got a big display space, I recommend a half-sheet or 22x18 inch (about 55 x 45 cm) poster board as the ideal size. Beware that if you order on Amazon, you might get a lifetime supply, although this will make it easier to update your board every year! Generally, you can find some poster board in the school supply section at your supermarket or Target.
  • If you’ve got lots of display space, feel free to go big and use a standard 24x36 inch poster board (60 x 90 cm).
  • Other supplies:
    • Scissors
    • Glue sticks (I like clear).
    • Fun Stickers (themes, beach, sparkly,  stars, rainbows, nature, anything that makes you happy)
    • Colored Markers (I am a fan of Sharpies because they write on almost everything).
  • Find your inspiration:
    • Magazine clippings or digital images (again, I like magazines, so you don’t fall down the black hole of the internet, but I also don’t want you to devote a day to find your materials.
    • Follow the path of least resistance. If you don’t have adequate magazines, print off pictures online or draft your vision board on Pinterest today and create a physical board later.)
    • Look for images (and words) that represent the three goals you addressed last week. Keep your Mind Map and goals close by for reference.

The Vision Board Process:

Once you have your supplies in place, look for images, text, and quotes that align with your vision and goals.

  • First, find a picture of yourself from any time in your life that you love. Maybe you are 4 years old at the park on a swing, maybe you are at university reading a book, maybe it was last week out with friends.
    • Whatever it is, look for a picture that aligns with your goals.
      • Maybe it shows you happy, with a twinkle in your eye, ready to go after the world!
      • Or maybe the picture is thoughtful, you watching the sunset or looking over a peaceful body of water, someplace where you felt calm and in control of your destiny.
  • When deciding what else to use, ask yourself:
    • What is it about the image or the text appeals to me?
    • What the story behind the image or text in terms of my goals?
    • Is the image aligned with my values?
    • Look for Images that show where you want to live or work (geography, space, architecture, nature).
    • Quotes that inspire you or represent your values or that are indicative of your goals.
    • Pictures that represent the steps to your success, what you want to do, learn or achieve.
    • Pictures that represent happiness, success, satisfaction, connection, your future.
  • Find as many images and texts pieces as you can. You might want to “over find” in the sense that when you start to construct your board, you will decide that certain selections work better to pull your image together than others.
  • If you find a quote or image that really “sings” to you then give it a central spot. Glue, paste or tack your images onto your board. Creating this visual representation of your dreams that you can go back to in a blink of an eye will keep you on track and motivated.
I may earn a small commission for my endorsement, recommendation, testimonial, and/or link to any products or services from this website. Your purchase helps support my work in guiding you to work you love. I only share resources that I personally find to be of real value to my clients and readers. 

Now Go Create!

Now that you have your materials and you’ve done your warm-up exercise, it’s time to sit down and get sticky. Have fun creating your vision. Designing your life. Living a life of intention. If you’ve got any questions, don’t hesitate to ask. And, when you are done feel free to share your vision board via your favorite social media. On Instagram, you can tag me at @Voky_Be On LinkedIn, you can find me at linkedin.com/in/alisonrakoto And on Twitter, I am @alibcandid.

Who is Alison?

I am a career coach and strategist that helps you find work you love.

How do I do this? Think of me as a professional grandmother. I ask you questions, I help you identify and celebrate your strengths, I provide you with guidance in setting career and life goals that will help you achieve success. Whatever you chose to do, I am your champion and I support you in chasing your dreams.

If you’d like guidance finding work you love or help with your vision board, I’d be thrilled to work with you. Contact me today and let’s set up a time to talk!

Do You Need Reliable Resume Writing Tips? Look No Further.

Do You Need Reliable Resume Writing Tips? Look No Further.

You need to know how to write a resume…

If only resumes could write themselves, you wouldn’t need to waste your time reading a book. But they don’t, and you do. Except that this book is not a waste of time.

This book follows the idea that one way to conduct a successful job search is to position yourself like a product or business with a future employer as your customer.

If you need a solid book on resume writing tips, buy this book.

Why You Should Read This Book:

 

The key advice or resume writing tip of the book (and I concur) is to primarily target your resume to ONE job, even if you can do multiple. As Martin says, “No one needs a human swiss army knife,” which is a headline I’ve unfortunately seen on a job seeker’s LinkedIn profile. Don’t be that job seeker. Read this book!

The author’s main intention is to provide you both clarity and a proven box of tools in your quest for your next (or first) job. He believes that as the most financially impactful document in your life, the biggest investment in your future is, in fact, your resume. Indeed, your resume will influence the job you get, and the job you get will contribute to your long-term income potential, so his claim is not so far fetched.

If you need help to find the best resume writing format and understand how to craft and follow your resume objective, this book is an excellent resource. When you finish the book you will be confident you know how to make a resume.

Why this book and not another?

This book is overall relevant, actionable and practical.

The techniques and resume writing tips shared are a mix of standard resume writing wisdom and over 40 years of resume writing experience, accented by powerful explanations and exercises help you to focus your resume objective and build a resume that stands out or “Knocks ’em Dead!”

  • If you carefully follow Martin’s advice and strategically implement it in your job search and to create your resume, you will learn a valuable life-long skill.

  • If you need a resume writing template, he provides multiple versions and styles. You won’t go wrong following one of his resume writing templates.

  • If you need resume writing examples from various periods in your career or for a career in transition you will find what you need. Martin provides resume writing examples from many different career choices and periods.

  • If you want answers to questions like what is the best “resume objective” and what is the best “resume writing format?” the book will deliver.

Originally published in 1988, completely revised in 2008, be sure to find the most recent version, so that you have the up-to-date and current information (this is a review of the 12th edition from 2016). Resume writing is a rapidly changing field and picking up a decade old book will not serve your goals.

 

 

LinkedIn: The Newest of Resume Skills

In today’s market, your resume skills need also to include writing an impactful LinkedIn profile.

And while I didn’t come across any errors or bad advice in the book, the only place I’d offer a critique is the author’s description of LinkedIn and how it is changing the face of the resume and the job search.

We will agree to disagree on the use of the 1st person versus the 3rd person in your LinkedIn profile. I appreciate and see daily the impact of 1st person LinkedIn profiles.

They are conversational and persuasive; when I read a profile written in the first person, I feel like I know the person.

That said for the purpose of optimizing one’s LinkedIn profile if you follow Martin’s advice you won’t go wrong.

 

Expert Advice: Resume Writing Services

As a resume writing instruction book, Knock Em Dead Resumes is a solid authority. You might read other material regarding how to style your content or discussing the use of 1st or 3rd person, but overall you cannot go wrong with Knock ‘Em Dead Resumes.

Martin is the CEO and Owner of Knock ‘Em Dead Resume Writing & Career Coaching Services. He runs his own Resume Writing Service as a certified professional resume writer and a New York Times bestselling author. So it shouldn’t be surprising that the book is comprehensive walking the job seeker through all aspects of job targeting and resume creation.

He’ll have you identify problems to solve related your target job, filling out a thorough questionnaire and worksheet that have you outline all pertinent resume content.

He’ll then walk you through creating a professional brand, identify your transferable skills and professional values and then figure out how to demonstrate your mastery. The book provides lists/examples and guides you through the process of putting it all together.

He provides insights and advice into techniques that are likely to bring you the most success. We are in agreement that a combination style resume is best in today’s job market (over purely functional or purely chronological).

He also provides a questionnaire and template that I highly recommend, the closest thing I’ve seen to practically sharing all his secrets as a resume writer.

One of the best tools in the book is a basic template to collect required info and pieces into a document (master resume) that you can later use cut and paste into your chosen resume template.

Who Will Benefit Most from the Resume Writing Tips in this Book?

The book is written primarily for those following a traditional career path but covers techniques to help those in job transition.

Sample resumes included are for:

Copy Writers

Web Designers

IT Professionals

Finance Professionals

Executives

Consultants

Managers

and more!

If this is your first resume or you haven’t written a resume in years, if you don’t know where to start or you are simply looking for a way to simplify the resume writing process this book will be your guide.

As an experienced and successful resume writer, I will endorse an investment in this book and tell you that tossing $$ at an online resume mill is a simple waste of time.  

Why? This book walks you through your work history, Martin asks you tough questions, he makes you do the work and the associated research to accurately target your resume. He provides the support and effective formats for different types of work and situations.

That said, hiring a strategic resume writer can be immensely useful, just be make sure to hire someone like Martin or me, who takes the time to walk you through all the steps in this book (or their own process) and then also provides you the value of their guidance and experience.

Buy the Book on Amazon Today!

Again: Don’t Waste Money On a Resume Mill

Resume writing is not easy nor should it be. If you want a job you love, you need to invest some time and effort in your resume and your job search.

A $150 resume writer might spend one or two hours organizing your work experience, writing a summary and tossing in a handful of “action” verbs to make you sound fabulous, but in this amount of time, it is highly unlikely that they will create a compelling resume.

Indeed, they will follow your guidance, and if you don’t yet know your own weakness, or if you have not yet taken the time to target your job search appropriately, your resume will still fall flat.

 

A better option? Learn how to do it yourself.

Buy this book.

Read it, follow Martin’s instructions and take a few weeks or a month to carefully and strategically write your resume.

 

Still need help? This book will help you write a resume, but if you truly want to invest in your career, hire a personal resume writer that specializes in strategy. A career strategist will do the work, will guide you, will ensure that together we accurately target your resume and your job search to find you success.

 

Tell me the best resume book you've read?

About Alison

Alison has interviewed, hired and coached 100s of employees. With over 20+ years progressive experience in hiring, training, interviewing and staff development, she knows how to maximize your resume and LinkedIn profile to engage your target audience.

On LinkedIn since 2005, she’s watched the network grow and influence the field of resume writing and the overall career search process. Want a LinkedIn geek? You’ve got one in Alison.

Today, Alison, focus on the writing of resumes and LinkedIn profiles, guiding and coaching her clients towards work they love.

Disclosure:

Alison Rakoto is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. Of course I only link to books that will be of real benefit to you on your career search!